Motivation

__**Introduction and Motivation**__

There is an ever growing market for short and long life consumer products. Continuous product development takes place to make gadgets smaller, lighter, more energy efficient, cheap and easy to produce and with new design concepts. Every day there is a rush to develop, manufacture and promote a totally new and market winning concept to gain maximum profit. This has virtually reached a physical limit in terms of size and flexibility in articles of daily use like conventional electronics. Advancement in technology enables us to overcome such obstacles, The latest in this development is organic electronics and illuminants.

Organic electronics has brought about a radical change in the electronics market with its promise of cheap mass produced electronics with a greater degree of flexibility. Another market that is being commercially exploited is the display market. e-papers, electrophoretic displays and oLEDs are already being commercially produced and marketed. It will not be long before these new technologies will enter the low end market of electrical and electronic gadgets.

In our Research Seminar Project-1 we attempt to develop one such low end, mass produced gadget commonly used in our day to day life, a digital clock. The basic concept of the clock came from the idea of exploiting the flexibility offered by organic electronics, the most accomplished and commercially available of which is organic display device. The product can be into a good giveaway/gift item as part of any advertising/marketing campaign. This is our USP for the product, rather than making it commercially available in the market, we can design it as part of any advertising campaign hence making good use of the liberty offered by the printing process which also makes it language independent. The idea to use luminescent material as the main display unit rather than as a backlight intends to make the device simple to manufacture and give maximum flexibility to the display. The product design had to be adaptable and had to have room for further advancements and improvement. Our primary goal is to assemble a working prototype of a printed clock with a flexible display as proof of principle and as a possible starting point of further all-round development of such a product.

(written to include the following points in grey) __**Motivation**__

Finding an innovative product which doesn´t exist on the print and media technology market is difficult. The aim of our project shall be a product where we can combine the printing technology with flexible materials and electrical parts. Therefore we decided for a product that still exists but which we want to produce in an other way. The printed clock. ...

Relevance/Motivation (new)


 * To realise a commonly used product using printing technology
 * To research of a flexible product using EL thin foil
 * To realise a good advertising/marketing product
 * To design a language independent product UI
 * To use EL as the main display instead of being used as a backlight
 * To realise an adaptable product design with room for further improvements